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How Jar Joy Went Viral With Consumer Insights-Driven Rebrand
Shaun Hunte, who founded Jar Joy with his wife Sarah in Palm Beach, saw a disconnect with the company’s packaging — it wasn’t accurately reflecting the quality of the product and ultimately having a negative impact on buyers. That's when he knew he had to pivot. -
2024 Retail and Consumer Goods Analytics Study
CGT’s annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytic maturity and identifies key trends in their investments. Learn where your company ranks among the industry’s leaders.